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Deloitte Quantum Computing

Marketing Project

Lead Research Strategist

May - June 2024

How can we use behavioral patterns and thick data from stakeholders affected by this emerging technology to guide the messaging, marketing, and target audience touchpoint for Deloitte’s Quantum Computing Department?

Table of Contents

 

  1. Intro
  2. Competitor Audit
  3. Aspirational Brand Audit
  4. Target Audience
  5. Marketing Strategy
  6. Brand Book
  7. Deliverables
  8. Conclusion

Ethnography - Interview Guides - Co-Design Sessions - Affinitization - Copywriting

Ethnography - Interview Guides - Co-Design Sessions - Affinitization - Copywriting

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Thank You for Checking out my Website <3

Deloitte Quantum Computing

Marketing Project

Lead Research Strategist

May - June 2024

How can we use behavioral patterns and thick data from stakeholders affected by this emerging technology to guide the messaging, marketing, and target audience touchpoint for Deloitte’s Quantum Computing Department?

Table of Contents

 

  1. Intro
  2. Competitor Audit
  3. Aspirational Brand Audit
  4. Target Audience
  5. Marketing Strategy
  6. Brand Book
  7. Deliverables
  8. Conclusion

Comprehensive Target Audience - Brand Guidelines - Ideal User Experience - Web Design

LINK TO FULL PROCESS WORK

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