Developing a Global Brand Campaign for Paramount +
Lead Research Strategist
January - March 2024
How might we use Paramount’s recognizable stars and diversity of entertainment to show the world that Paramount+ is the Great American Entertainer?
Table of Contents
- Project Organization and Research Methods
- Existing Advertising Strategies
- Answering Why We Like Streaming
- Identifying What Fans Like About Movies on P+
- Concept Direction
- Commercial Film Process
Trend Research - Brand Strategy - Campaign Strategy - Interviews - Storyboarding
LINK TO FULL PROCESS WORK
Previous Project
Next Project
Developing a Global Brand Campaign for Paramount +
Lead Research Strategist
January - March 2024
How might we use Paramount’s recognizable stars and diversity of entertainment to show the world that Paramount+ is the Great American Entertainer?
Table of Contents
- Project Organization and Research Methods
- Existing Advertising Strategies
- Answering Why We Like Streaming
- Identifying What Fans Like About Movies on P+
- Concept Direction
- Commercial Film Process
Trend Research - Brand Strategy - Campaign Strategy - Interviews - Storyboarding
LINK TO FULL PROCESS WORK
Previous Project
Next Project